What do Steve Jobs and Doritos have in common? For C4 members, the similarities lay in their “Doritos Crash the Super Bowl” commercial. The 30-second piece was created earlier this year and submitted to the company’s contest in the hopes of winning a slot during the half time show.

Co-Directed by Marc Cahill and Maura Corey and written by Maura Corey, the commercial plays on the idea of a Doritos 2.0 release. An energetic host striking a resemblance to the late Steve Jobs, played by C4 favorite Eric Satterberg, hosted the event. Audience members wait eagerly for the announcement of the newest product while updating the world via their smartphones. Once the announcement is made that the new product is a flipped version of the old, the crowd goes wild.

“I love “Doritos 2.0” because it’s a slow burn joke,” said Corey. “One that takes just a second to sink in, which adds to the comedy. Doritos is a classic snack and you can’t improve on perfection and what better way to show that then in a setting of our ever-changing technological world where the next best thing is around the corner.”

Clearly, we were robbed of our rightful win.

For more of our work with Eric Satterberg, check out the Wayne’s World spoof we created for NetSuite!