Revenge

trust

/trəst/

Noun–Firm belief in the reliability, truth, ability, or strength of someone or something.

Verb–Believe in the reliability, truth, ability, or strength of.

Fans of ABC’s Revenge follow the hour-long drama with the expectation of learning yet another way that the rich and famous can enact vengeance on one another. Now in its third season, the show has created a strong following of double-infinity believers. At C4, we wanted our viewers to feel the same level of intensity that they expect in the show when watching our promo piece.

The thirty-second piece was created for promotional purposes, outlining the main plot points of the first season of the hit series, focusing on the ever-important topic of trust.

C4 has worked on several promotional projects, but the Revenge clip represents our ability to take scripted commercial material and create a unique sound bite that will encourage viewers to tune in to the new season.

Hulu’s Original Series Quickdraw comes to C4

C4 Media is accustomed to editing, designing and producing unscripted and promotional material, but we are also making strides in the scripted editing industry. Recently, CEO/Founder Marc Cahill was hired by Howler Monkey Productions to edit season one’s seventh episode of Quickdraw.

This Hulu original series is slated to premiere on August 5^th. The show follows Sheriff John Henry Hoyle who is “fresh off the stagecoach from Harvard,” along with his first deputy Eli. The duo use forensic science to hunt down criminals of the Wild West.

“I was hired by Howler Monkey productions to edit it and it’s been an amazing experience,” said Cahill. “I can’t wait to work with them again on more original content.”

As C4 continues to work on new material for both television and promotions, we hope you’ll consider us for your next project.

Pitfall: Respect the Classics

Here at C4, we’ve worked on everything from the latest cars to the best new videogames. As we focus on the latest and greatest, we recognize the importance behind the classics. This immense appreciation for our roots inspired us to create this fun spec for Activision’s classic game, Pitfall.

The Atari-based game was released in 1982 and has since sold over 4 million copies. It requires gamers to maneuver Pitfall Harry through a jungle maze as he avoids the many obstacles thrown his way. The game was number one on Billboard’s chart for sixty-four weeks in a row.

Twenty-one years after the release, C4’s John Antonino and Chris Bohr worked together to create this promo for the classic game. Antonino wrote the script and Bohr focused on the exciting graphics that are used to catch the viewer’s attention.

C4 created the piece in the hopes of showing Activision what we are capable of designing. Based on our recent work with them on Battleship and The Walking Dead (links), we’d guess we’re doing something right!

Doritos 2.0: The Next Big Thing

What do Steve Jobs and Doritos have in common? For C4 members, the similarities lay in their “Doritos Crash the Super Bowl” commercial. The 30-second piece was created earlier this year and submitted to the company’s contest in the hopes of winning a slot during the half time show. Co-Directed by Marc Cahill and Maura Corey and written by Maura Corey, the commercial plays on the idea of a Doritos 2.0 release. An energetic host striking a resemblance to the late Steve Jobs, played by C4 favorite ...

C4 Media sits down with The Walking Dead actors

Fans of AMC’s hit show The Walking Dead won’t want to miss one of Activision’s latest videogame releases. Based on the zombie-filled world, the survival game brings to life the horrors that are portrayed in the Emmy award-winning series. Through their partnership with Activision, C4 Media recently had the opportunity to sit down with two of the show’s main characters.

The Dixon brothers, played by Michael Rooker and Norman Reedus, worked with Activision to bring their characters from the reality world to the virtual one. During an interview with C4 Media, Reedus, who plays Daryl, expressed his excitement over continuing the show’s storyline in the videogame realm.

“I didn’t know Activision would pick my character specifically for the video game, but I was thrilled,” he said.

The game takes players through pre-Atlanta, before the rest of the show’s famous cast arrives to take on the zombie uprising. Merle and Daryl are forced to live day to day on whatever items they can find. As players battle herds of walkers and help other survivors, they consistently have to think of their next move. According to Reedus, this requirement for planning and forward thinking is what makes the game different than a regular point and shoot.

“There is a level of excitement in the game that is as high as watching it on television,” he said. “There’s a level of urgency that really shows itself in the video game.”

The television brothers enjoyed the process of recording their voices for the game, but acknowledged the differences between voice over work and on-camera. For Rooker, who plays Merle, the only difference was finding the proper place for inflection and tone.

“Because I’ve been on the show for awhile, I have a feel for the energy and the way Merle would talk and respond to a given situation,” he said. “You know, for example, if a zombie comes at me I kill them.”

As Rooker puts it, “Merle and Daryl in a game… what could be better than that?”

C4 Media has been working in partnership with Activision for the last three years. Their work together ranges from behind-the-scene shoots and celebrity interviews to footage editing. Also check out our work on Battleship: The Video Game and Wipeout “In the Zone.” The Walking Dead: Survival Instinct is available in stores now on most gaming platforms.

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