Engineering Amazing: The Lexus Recipe for Innovation

Produced and edited by C4 Media with Team One Advertising and Lexus.

Known for pushing the boundaries of culinary exploration, world-renown chef Ferran Adrià, owner of Spain’s elBulli, is now breaking new ground in academia, lecturing at Harvard on the relationship between food and science. Get an inside look at how Lexus and Ferran Adrià use surprising ingredients and unconventional approaches to engineer amazing.

A televisions version, as well as an iPad version were created.

Engineering Amazing: The Lexus Recipe for Innovation:
Production + Post Production