First 5 California “If We Don’t”

First 5 California “If We Don’t” from C4 Media on Vimeo.

The fewer words babies hear, the smaller their vocabularies, and the greater their chances of dropping out of school. C4 Media created this commercial with First 5 California for their “Talk. Read. Sing.®” campaign. In addition to shooting and editing the project, the C4 team also created the animation and music for ‘If We Don’t.’

First 5 California “If We Don’t” (Spanish) from C4 Media on Vimeo.